Television, newspapers, magazines and newspapers, mail and other traditional marketing tools will be used in the future, but those companies that are ignoring the benefits of using the Internet and direct marketing to this electronic network, will almost certainly lose competitive advantage. Internet marketing allows even small companies that do not belong to large, international business world to be competitive business giants.
Internet marketing is the application of the Internet, digital technologies and ancillary services in order to achieve marketing goals.
Looking at the Internet as a communication tool and medium for the distribution of information, we can conclude that this electronic network greatly improve the basic techniques of direct marketing. On the Internet we can find applied traditional techniques of direct marketing: Electronic (direct) mail, Web sites, electronic catalogs, personalized portals, etc. These techniques are, thanks to the digital environment and technology greatly improved.
Companies that implement Internet marketing requires an understanding of the way that offer is structured and presented, but also understanding of traditional techniques (classical marketing). The mentioned activities cannot be carried out computer equipment and software used by the company in its business, and therefore company managers must be familiar with the traditional principles, principles and techniques of direct marketing.
These facts clearly show that with the application of Internet marketing, the seller can avoid the services of agents who would be able to advertise and promote the product or service agent. Avoiding middlemen in the chain, the seller can significantly reduce the cost of marketing. On the other side his advert will be seen more time than on the classical type of media.